The first known use of a blog was in 1999. Blog is short for Weblog. The Merriam-Webster defines a blog as “a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer; also: the contents of such a site”.
Internet users have jumped from 360 million in 2000 to over 2 billion in 2012 according to the Internet World Stats. Over 1 billion of the 2 billion internet users were in Asia and 270 million in North America.
Blogs can take a personal or professional approach. Topics can include almost anything including politics, pets, comics, etc. or it can offer informative information. Businesses can use blogs as a communication platform to interact with their clients and prospective or potential clients.