By Jarad Clark, CPA firstname.lastname@example.org
It is no secret that the majority of our friends and family are on social media. But small business is taking on an expanded roll into the usually social environment. “Friend me”, “Follow me” or “Find me on LinkedIn” are the new aged business card exchange. Gone are the days of stacks of business cards on young professional’s desk, now we share LinkedIn profiles for contact information. Here are a few statistics about the power of social media in 2018:
In 2018, there are 3.196 billion global social media users. A 42% penetration of the worlds population.
There are few other platforms that you can reach such a wide array of potential clients with relatively cheap advertising.
These stats show the power that social media has become in the marketing and business development world. Social media is the most likely place that your potential clients, employees, and business partners are going to hear about you. Now is the time to utilize the platforms at hand to gain an edge on your competition.